Eben Tetteh
Senior Brand Strategist
Discover how color choices influence consumer behavior and brand perception.
Color psychology plays a crucial role in brand identity and consumer behavior. Different colors evoke specific emotions and can influence purchasing decisions. For example, red is often associated with excitement and urgency, making it a popular choice for clearance sales. Blue, on the other hand, represents trust and reliability, which is why many financial institutions use it in their branding. Studies have shown that up to 90% of initial brand judgments are based on color alone. Therefore, businesses must carefully consider their color choices to create the right emotional connection with their audience.