Eben Tetteh
Print Production Manager
A comprehensive guide to choosing between digital and traditional printing methods.
In today's marketing landscape, choosing between digital and traditional printing can be challenging. Digital printing offers flexibility and cost-effectiveness for short runs, while traditional offset printing provides higher quality and consistency for large-scale projects. One key advantage of digital printing is its ability to support variable data printing, allowing brands to personalize materials at scale. On the other hand, traditional printing is preferred for high-end materials such as luxury packaging and art prints. Businesses should assess their budget, project scope, and target audience to determine the most suitable printing method.